How to help your students find Social Media internships

February 1, 2011 at 3:22 pm | Posted in Uncategorized | 2 Comments

Social Media is the new hot spot for internships. Students already know how to use Social Media to advance their personal causes; 80% of admissions officers have received a Facebook or MySpace “friend” request from an applicant, up from 71% last year, according to a Kaplan survey of 387 colleges.

Your students are visiting Facebook and Twitter along with many other Social Media sites, so it’s natural that they would gravitate to careers in that area. Here are some updates that point to a positive future in Social Media:

  • Job market:  Employment is expected to rise 24% by 2018, making P.R. one of the fastest-growing professions. Those with knowledge of business, strategic communications, research, finance, and most important, how to use technology—especially social media—have an edge and are best placed for management, according to a recent New York Times article. However, not all pictures are rosy. Yahoo is laying off another one percent of its staff, according to sources. The layoffs of well over 100 employees are taking place across the company, although cuts are largely in the media and advertising group.
  • Trends:  Suggest your students refer to the All Things Digital Web site to keep updated on all the new trends in Social Media. Recommend that your students see the movie, Social Network, to gain more insight into how Facebook developed. They might also track the current case in which two Harvard students are suing Facebook founder Mark Zuckerberg for a larger settlement. Facebook is also in the news because Facebook users who check in to a store or “like” a brand may soon find those actions re-transmitted on their friends’ pages as a “Sponsored Story” paid for by advertisers. Currently there is no way for users to decline this feature.
  • Good news at Google:  SAN FRANCISCO (AP) — Google Inc. plans to hire more than 6,200 workers this year — boosting its work force by at least a quarter — in the biggest expansion yet by the Internet’s most profitable company. The hiring spree comes as President Barack Obama emphasized the need for more jobs during his State of the Union address Tuesday night. Google now offers internship opportunities throughout the year in both technical and non-technical fields.
  • Traditional internships:  There are nearly 3,000 internships listed under Social Media on internships.com. For example, Investor Nation is looking for a qualified intern to join its marketing and media team for its brand, RealYields. The marketing and media team is responsible for demand generation of product initiatives currently ranging from real estate investment opportunities to a newly introduced online real estate application for business and consumers. This intern will finish the internship having gained broad experience in various aspects of marketing, PR, and social media.
  • Virtual internships:   Social Media virtual internships are rapidly proliferating. For example, a craft and hobbies site in Brooklyn, New York is looking for 3 Social Media interns to work part-time. The interns will help establish the site as the go-to destination for how-tos, expert interviews, contests, answering questions and laughing about the silly side of DIY. The Web site, being launched by several online media veterans, offers the opportunity to learn several aspects of launching a startup venture.
  • Online: We’ve seen an uptick in the number of social media internships on Internships.com.  Currently there are over 1,000 social media internships across the country!

2 Comments »

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