Q. How can I develop more internships for my students within one company when there’s so much competition among schools?

July 7, 2010 at 10:43 am | Posted in career center, Creating Internships | Leave a comment
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by the Intern Coach

A. Good question! You’re right—there’s lots of competition as more and more schools realize the importance of internships. And your students want more and more opportunities in a company, which also puts pressure on you to develop more internships. Here are some tips to help you satisfy everyone’s needs: 

  • Build stronger relationships with the company, so the internship supervisor contacts you first when there’s an internship position. You can develop this relationship in several ways. Visit the site during your student’s internship and spend time talking to the internship supervisor as well as the Human Resources department. Take the internship supervisor to lunch if it is convenient. Present the internship supervisor or appropriate employee with a framed certificate of appreciation or a plaque from your college, which can be hung in his/her office. Such a visible gift raises the status of the recipient with other employees.
  • Make sure the internship process goes smoothly, minimizing work for the internship supervisor. Provide him/her with all the appropriate forms, including assessments, reports, sample reference letters, and an internship calendar. Resolve any issues, such as the intern is experiencing conflict with another employee, as quickly as possible without involving the internship supervisor, who is probably already overwhelmed with work. Write a letter to the internship supervisor’s boss, expressing the school’s appreciation for the excellent mentorship provided by the supervisor.
  • Select the best qualified intern for the company in which you want to develop more internships. Compare the intern’s work ethic and personality style with the corporate culture, ensuring a good match. Research the skills that will be needed in each internship and determine if your intern is adequately prepared. Instruct your intern in professional behavior, so he/she performs to the appropriate standards. You may have to turn down an intern’s request to work in a certain company if you feel that such a placement might damage your relationship with the company.
  • Explore other internship venues. Although you may want to develop more internships in one company, it’s wise to look around for other options, too. You could be the first school to approach a company that has never used interns and would be grateful for your help in establishing an internship program. You would have the ability to set up internships that you know would work well for your school and your students. Creating new internships can open lots of new doors for your students and lead to more networking opportunities for them and for you.

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